You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. Some of the recent studies reveal world wide web traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is booming. So, what does this mean for you? Well, it is a wake-up call if you haven’t done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to develop a mobile version of your website for your special target audience to keep these connected, on the idea!
What Should You Do?
For hooking in internet audience at large, you can get a different website for mobiles as well relating to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is a superb ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design is a huge fad but a trend that existed for a long time now. To put it simply, responsive design refers to a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps in.
What is Adaptive Seo?
Adaptive design is virtually newer concept in a. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in design and style elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more rrn comparison to the responsive designs
AWD can goof up the full feel of you’ll find if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it might bring in brand inconsistency and confuse your target audience once they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, the lot more than 50% of world wide web users will use their mobile devices to surf the web and hence it is advisable to blend adaptive web lay-out techniques with responsive elements to leverage online visibility, engage the point visitors and leverage the conversion coefficient.
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